Buying B2C lists
Not every list is the same and it is crucial to take into consideration under what circumstances was the data collected.
Each list has got its own benefits and the human factor is very important when choosing the right one.
Before buying/renting a list I suggest you try registering yourself to identify the following:
- What is the incentive to register?
- What is the incentive to open the emails?
- Under what circumstances was the data collected? (sale, free product, membership, etc.)
- What information was being collected?
- What was the privacy policy on the registration page?
If you find an answer to each of those questions it will be a lot easier to compare the lists from various suppliers.
