Email-Marketing.me

Not every list is the same and it is crucial to take into consideration under what circumstances was the data collected.

Each list has got its own benefits and the human factor is very important when choosing the right one.

Before buying/renting a list I suggest you try registering yourself to identify the following:

• What is the incentive to register?
• What is the incentive to open the emails?
• Under what circumstances was the data collected? (sale, free product, membership, etc.)
• What information was being collected?
• What was the privacy policy on the registration page?

If you find an answer to each of those questions it will be a lot easier to compare the lists from various suppliers.

When purchasing or renting a B2C list the segmentation seems to be straight forward. Select the age group, gender, marital status, income, interests and the target audience is clear. Unfortunately it’s not 100% true.

The truth is that people are much more than numbers and facts. A pretty obvious statement, however marketers often forget that.

What the heck am I talking about?

• biological age is not equal to the psychological age;
• gender is not equal to the sexual self image;
• income does not reflect the buying ability.

I am not saying that marketers should focus on segmenting their audience by meeting each person personally by identifying whether they would be interested in the product or service, however it is very important to keep in mind that  part of your segment is not the right segment is in the first place.