Email-Marketing.me

Unsubscribe – a term used in email marketing to describe the action when the email recipient requests to be excluded from any future communications through mass mailing.

Some marketers see the unsubscribe feature only as a legal requirement that is enforced upon them. However if managed correctly, the unsubscribe can become a very valuable list management tool.

The email marketing is not all about the quantity of the emails sent, it is all about the quality. It does not matter how many emails you send if your email is irrelevant to the recipient. For this reasons you have to keep your lists as clean as possible and make sure that only those people receive your emails that are interested in what you have to say.

It is a good practice to add the “report abuse” link at the top of the email. This will reduce the chance of being reported as being a spammer. The emails should go to abuse@yourdomain.com and forwarded to your email address. I strongly suggest you respond to those emails asap and even give them a call  to explain why they received your email if necessary. The people on the other line will be pleasantly surprised by talking to real human being instead of receiving an autoreply “Thank you for your message. We will deal with your enquiry as soon as we can be bothered.” In the end it is all about the relationship with the customer.

more to come..

More information on legal aspects of email marketing to be added

Blacklists are a very effective way of fighting spam. It affects the UCE vendors and deliverers directly. The domains that send masses of emails to addresses that do not exist or being rejected, because of the message contents (Hard/Soft Bounce) are being added to the blacklists. The email recipients Internet Service Providers (ISP’s) and Email Service Providers (ESP’s) match the sender domain and the landing page domains against the known blacklists to determine whether it is listed. If so, the email is being marked as spam.

To stop spammers crawl the web searching for email addresses, ISP’s, ESP’s and blacklist owners such as SPAMHAUS Project publish email addresses on random blogs (spam trap address). Those email addresses serve no other purpose than wait for emails to start coming in. Every message sent to those email addresses indicate that the email address was automatically scraped off the website in order to be marketed and the sender domain has to be blacklisted.

Blacklists are a powerful tool of cleaning the web of the unwanted mail. However this is a big problem for legitimate email marketing companies as this can affect their entire internal email delivery. Most blacklists take a long time to be cleared and often blacklist owners charge a fee for the domain to be de-listed.

Words you might want to exclude when sending out an email:

Reverses aging
‘Hidden’ assets
Stop snoring
Free investment
Dig up dirt on friends
Stock disclaimer statement
Multi level marketing
Compare rates
Cable converter
Claims you can be removed from the list
Removes wrinkles
Compete for your business
free installation
Free grant money
Auto email removal
Collect child support
Free leads
Amazing stuff
Tells you it’s an ad
Cash bonus
Promise you …!
Claims to be in accordance with some spam law
Search engine listings
free preview
Credit bureaus
No investment
Serious cash
Act Now!
All New
All Natural
Avoid Bankruptcy
As Seen On…
Buy Direct
Casino
Cash
Consolidate Your Debt
Special Promotion
Easy Terms
Get Paid
Guarantee, Guaranteed
Great offer
Give it away, Giving it away
Join millions
Meet Singles
MLM
No cost, No fees
Offer
One time
Online pharmacy
Online marketing
Order Now
Please Read
Don’t Delete
Save up to
Time limited
Unsecured debt or credit
Vacation
Viagra
Visit our web site
While Supplies last
Why pay more?
Winner
Work at home
You’ve been selected
Free!
50% off!
Click Here
Call now!
Subscribe
Earn $
Discount!
Eliminate Debt
Double your income
You’re a Winner!
Reverses Aging
“Hidden”
Information you requested
“Stop” or “Stops”
Lose Weight
Multi level Marketing
Million Dollars
Opportunity
Compare
Removes
Collect
Amazing
Cash Bonus
Promise You
Credit
Loans
Satisfaction Guaranteed
Serious Cash
Search Engine Listings
-online
4u
adipex
advicer
baccarrat
blackjack
bllogspot
booker
byob
car-rental-e-site
car-rentals-e-site
carisoprodol
casino
casinos
chatroom
cialis
coolcoolhu
coolhu
credit-card-debt
credit-report-4u
cwas
cyclen
cyclobenzaprine
dating-e-site
day-trading
debt-consolidation
debt-consolidation-consultant
discreetordering
duty-free
dutyfree
equityloans
fioricet
flowers-leading-site
freenet-shopping
freenet
gambling-
hair-loss
health-insurancedeals-4u
homeequityloans
homefinance
holdem
holdempoker
holdemsoftware
holdemtexasturbowilson
hotel-dealse-site
hotele-site
hotelse-site
incest
insurance-quotesdeals-4u
insurancedeals-4u
jrcreations
levitra
macinstruct
mortgage-4-u
mortgagequotes
online-gambling
onlinegambling-4u
ottawavalleyag
ownsthis
palm-texas-holdem-game
paxil
penis
pharmacy
phentermine
poker-chip
poze
pussy
rental-car-e-site
ringtones
roulette
shemale
shoes
slot-machine
texas-holdem
thorcarlson
top-site
top-e-site
tramadol
trim-spa
ultram
valeofglamorganconservatives
viagra
vioxx
xanax
zolus
4U
Accept credit cards
Act now! Don’t hesitate!
Additional income
Addresses on CD
All natural
Amazing
Apply Online
As seen on
Billing address
Auto email removal
Avoid bankruptcy
Be amazed
Be your own boss
Being a member
Big bucks
Bill 1618
Billion dollars
Brand new pager
Bulk email
Buy direct
Buying judgments
Cable converter
Call free
Call now
Calling creditors
Cannot be combined with any other offer
Cancel at any time
Can’t live without
Cash bonus
Cashcashcash
Casino
Cell phone cancer scam
Cents on the dollar
Check or money order
Claims not to be selling anything
Claims to be in accordance with some spam law
Claims to be legal
Claims you are a winner
Claims you registered with some kind of partner
Click below
Click here link
Click to remove
Click to remove mailto
Compare rates
Compete for your business
Confidentially on all orders
Congratulations
Consolidate debt and credit
Stop snoring
get it now
Special promotion
Copy accurately
Copy DVDs
Credit bureaus
Credit card offers
Cures baldness
Dear email
Dear friend
Dear somebody
Different reply to
Dig up dirt on friends
Direct email
Direct marketing
Discusses search engine listings
Do it today
Don’t delete
Drastically reduced
Earn per week
Easy terms
Eliminate bad credit
Email harvest
Email marketing
Expect to earn
Fantastic deal
Fast Viagra delivery
Financial freedom
Find out anything
For free
For instant access
For just $ (some amt)
Free access
Free cell phone
Free consultation
Free DVD
Free grant money
Free hosting
Free installation
Free investment
Free leads
Free membership
Free money
Free offer
Free preview
Free priority mail
Free quote
Free sample
Free trial
Free website
Full refund
Get paid
Get started now
Gift certificate
Great offer
Guarantee
Have you been turned down?
Hidden assets
Home employment
Human growth hormone
If only it were that easy
In accordance with laws
Increase sales
Increase traffic
Insurance
Investment decision
It’s effective
Join millions of Americans
Laser printer
Limited time only
Long distance phone offer
Lose weight spam
Lower interest rates
Lower monthly payment
Lowest price
Luxury car
Mail in order form
Marketing solutions
Mass email
Meet singles
Member stuff
Message contains disclaimer
Money back
Money making
Month trial offer
More Internet traffic
Mortgage rates
Multi level marketing
MLM
Name brand
New customers only
New domain extensions
Nigerian
No age restrictions
No catch
No claim forms
No cost
No credit check
No disappointment
No experience
No fees
No gimmick
No inventory
No investment
No medical exams
No middleman
No obligation
No purchase necessary
No questions asked
No selling
No strings attached
Not intended
Off shore
Offer expires
Offers coupon
Offers extra cash
Offers free (often stolen) passwords
Once in lifetime
One hundred percent free
One hundred percent guaranteed
One time mailing
Online biz opportunity
Online pharmacy
Only $
Opportunity
Opt in
Order now
Order status
Orders shipped by priority mail
Outstanding values
Pennies a day
People just leave money laying around
Please read
Potential earnings
Print form signature
Print out and fax
Produced and sent out
Profits
Promise you …!
Pure profit
Real thing
Refinance home
Removal instructions
Remove in quotes
Remove subject
Removes wrinkles
Reply remove subject
Requires initial investment
Reserves the right
Reverses aging
Risk free
Round the world
S 1618
Safeguard notice
Satisfaction guaranteed
Save $
Save big money
Save up to
Score with babes
Section 301
See for yourself
Sent in compliance
Serious cash
Serious only
Shopping spree
Sign up free today
Social security number
Stainless steel
Stock alert
Stock disclaimer statement
Stock pick
Strong buy
Stuff on sale
Subject to credit
Supplies are limited
Take action now
Talks about hidden charges
Talks about prizes
Tells you it’s an ad
Terms and conditions
The best rates
The following form
They keep your money — no refund!
They’re just giving it away
This isn’t junk
This isn’t spam
University diplomas
Unlimited
Unsecured credit/debt
Urgent
US dollars
Vacation offers
Viagra and other drugs
Wants credit card
We hate spam
We honor all
Weekend getaway
What are you waiting for?
While supplies last
While you sleep
Who really wins?
Why pay more?
Will not believe your eyes
Winner
Winning
Work at home
You have been selected
Your income

Was trying to say something clever abour bayesian filters, however there is no way anyone would be able to describe bayesian filters better than SPAM filter guru Paul Graham.

“To the recipient, spam is easily recognizable. If you hired someone to read your mail and discard the spam, they would have little trouble doing it. How much do we have to do, short of AI, to automate this process?

I think we will be able to solve the problem with fairly simple algorithms. In fact, I’ve found that you can filter present-day spam acceptably well using nothing more than a Bayesian combination of the spam probabilities of individual words. Using a slightly tweaked (as described below) Bayesian filter, we now miss less than 5 per 1000 spams, with 0 false positives.

The statistical approach is not usually the first one people try when they write spam filters. Most hackers’ first instinct is to try to write software that recognizes individual properties of spam. You look at spams and you think, the gall of these guys to try sending me mail that begins “Dear Friend” or has a subject line that’s all uppercase and ends in eight exclamation points. I can filter out that stuff with about one line of code.”

Full article: http://paulgraham.com/spam.html

And in contrast I came acoross a great comment about the problems byasian filters are up against.

[..] “Bayesian filters, which is one layer of defence in an anti-spam system, attempts to classify mails as “good” or “spam” based on content. It studies samples of mail received in your inbox and builds a database of words found in spam mail (“viagra, penis, enlarge etc”) and words found in good mail (normal words). Thereafter, it analyses mails and if it finds words in it that are prevalent in spam, it marks it as spam – but on the other hand, if it finds words in the mail that are normally found in good mail, it marks it as good.

By including random normal words in their spam – that make no sense in the context of the spam, but are perfectly good words otherwise, the spammers are trying to fool the bayesian filter into classifying these words as spam. once this happens, legitimate mail with these words will get classified as spam, leading you to doubt the accuracy of the spam filter, and eventually (they hope) get you to disable it as it becomes progressively useless.. That’s the theory at least.”

Peter Theobald (Mumbai, India) on http://askbobrankin.com/nonsense_words_in_spam.html