Apr
28
2009
Topmost action
Check whether there is <a href= within the first 20% of the <body>. If there isn’t one – “There is no call to action above the fold of the email”.
Apr
28
2009
Exclamation mark
Check the body of the email whether there are more than one exclamation mark in one sentence “!”. Example “Hello Sir/Madam!!!” etc. If it does – “Too many exclamation marks” And highlight the problem exclamation marks within the email.
Apr
28
2009
Hidden text
Check the HTML for:
<font color=”#FFFFFF”>
<font color=”#ffffff”>
<font color=”#FFF”>
<font color=”#fff”>
<font color=”white”>
<font style=”color: …”>
Etc.
If it does display an error message “Your email contains white text. It may look like you are trying to hide something”
Apr
28
2009
CAPITAL LETTERS
Check the body of the email whether there are more than 3 CAPITAL LETTERS as one word.
Apr
28
2009
ALT Attribute
Check that all <img> have got ALT attributes if not – display an error message “ALT attribute missing on image: [list the image names with missing ALT attributes]“. Also check whether the ALT Attributes do not contain any SPAM keywords from the “spam_words.txt”. If it does, display an error message “Your ALT attribute (Image description) contains a common spam word”.
Apr
28
2009
Spam Keywords in Filenames, URL’s
Check if there are any SPAM Keywords within the image filenames, URL’s etc. For example: <a href=”http://mywebsite.com/FREE_OFFER.php”> <img src=”CLICK_HERE.jpg”> etc. Again filter using the “spam_words.txt” file. If found – display a message “One of your landing pages contains Common SPAM Keywords” or “One of your image filenames contains Common SPAM Keywords” and display the filename or the URL.
Apr
28
2009
GIF Animation
“GIF Animation” function checks if there are any *.gif images and if there are - an error message should appear within the Analyzer frame ”This email has one or more GIF images. If you are using GIF Animation please be aware that Outlook 2007 will only display the first frame of the animation”.
Apr
28
2009
Image Size
“Image size” function adds up all the file sizes of all the images and if the total is larger than 150KB – displays an error message “You should consider reducing the images as at the moment your images weigh: XX KB” . The maximum image size can be changed in the options panel.
Apr
28
2009
Email Header
“Email Header” function checks whether there is any text above the first “<img” within the <body> tag. If there is not – display a warning message “It is not good practice to put important information into the images. Also most email clients are set not to download the images by default, so the recipients might see a grey box within their preview pane when looking at your email”
